2018 Membership Recruitment and Retention

A great marketing campaign combines powerful imagery and a consistent message. This year we are excited to showcase the "Scout Me In" recruitment campaign. Marketing materials include fliers, posters, web banners, custom emails, social media images, postcards, and much more.

Additional resources are available on the Marketing and Membership Hub.

Populate your BeAScout Pin
BeAScout is an online portal for prospective new families to find out about Scouting programs in their neighborhoods. Simply go to BeAScout.org and type in your zip code to find the closest Scouting in your area. Unit leaders should be populating their "unit pin" in order to display the most accurate information. To edit your unit's pin look under Legacy Tools on My.Scouting.org  

New Cub Scouts get a free t-shirts

Exclusively for our new members, Scouts who join at school night will receive the official join Scouting t-shirt FREE. In order to qualify, the Scout must turn in a completed application, with fees, at School Night. Shirts will be checked out to unit leaders before recruitment events from a District Executive. Additional shirts can be purchased using the order form below.

Managing Online Registration

  • Instruction on how to use the online registration system. Members can fill out the registration form online, but your unit needs to have it setup. There are also instructions so that Packs can select to be a family pack and enroll both girls and boys.

Cub Scout Recruitment Resources

Promotional Resources

Marketing for School Night is most effective when it utilizes multiple platforms. Whether it's coverage in your local newspaper or an online recruitment campaign, packs should take advantage of every opportunity to promote themselves. 

Boy Scout