Membership Recruitment and Retention

A great marketing campaign combines powerful imagery and a consistent message. This year we are excited to showcase the "Build an Adventure" recruitment campaign. "Build an Adventure" marketing materials include fliers, posters, web banners, custom emails, social media images, postcards, and much more.

Additional resources are available on the Marketing and Membership Hub.

Populate your BeAScout Pin
BeAScout is an online portal for prospective new families to find out about Scouting programs in their neighborhoods. Simply go to BeAScout.org and type in your zip code to find the closest Scouting in your area. Unit leaders should be populating their "unit pin" in order to display the most accurate information. To edit your unit's pin look under Legacy Tools on My.Scouting.org  

Managing Online Registration

  • Instruction on how to use the online registration system. Members can fill out the registration form online, but your unit needs to have it setup.

Cub Scout


Promotional Resources

Marketing for School Night is most effective when it utilizes multiple platforms. Whether it's coverage in your local newspaper or an online recruitment campaign, packs should take advantage of every opportunity to promote themselves. 

Boy Scout

Venturing